reduce, reuse, refill and repeat

Get ready to Reduce, Reuse, Refill….and REPEAT! 

We’re on a mission to make living with less plastic easier and we’re beyond excited to FINALLY be able to reveal that we’re taking the Refill campaign to the next level. From TODAY, you can now use the Refill app to find out where to refill not just your water bottle, but also your coffee cup, lunchbox, groceries and even your cleaning products and toiletries it the world’s first dedicated app to help people find locations to reuse and refill.

Convenience at a cost

We’ll always be a water refill campaign, but we know the issue of plastic pollution is MUCH bigger than bottled water.

Packaging from take-away food and drinks is a major threat in the fight against plastic pollution and items like coffee cups and take-away containers are consistently in the top 10 items found on beaches around the world.  A global report launched in August revealed that food wrappers are now the most found item on beaches around the world overtaking cigarettes for the first time.

In 2019 research revealed that 75% of the British public bought their lunch on-the-go each day generating a mind-blowing 11 billion items of packaging waste a year – that’s a whopping 276 items per person every year! 

An estimated 1,290 tonnes of plastic could be prevented from entering the environment each year through the use of reusable food containers when purchasing takeaway food.

Putting the power to reduce plastic in our hands

With more than 30,000 places offering free drinking water globally, over 300,000 app downloads and 100 million pieces of plastic avoided to date, we’ve proven that Refill has the power to create a wave of change and stop plastic pollution at source.

We believe we need to transition away from our single-use disposable lifestyle to one that values our resources. Our vision is a world where everyone has the power to choose to reuse wherever they shop, eat and drink.

We know that the public still cares about plastic pollution and want to do something about it. In fact, research has shown 93% of the British public are still worried about plastic pollution* and more than half say they are actively trying to buy groceries that are not sold in plastic packaging.  

Reusables at the ready!

And what better way to launch the expanded campaign, than with an expanded range of Refill resuables? Whether it’s water, coffee or lunch, our partners Chilly’s and Circular&Co have got your refills covered!


Want to stay hydrated and get water refills on the go? The original and best Refill X Chilly’s bottle is here to stay

Refill Stapleton Road, people thumbs up outside shop window sticker

Want to stay hydrated and get water refills on the go? The original and best Refill X Chilly’s bottle is here to stay

Refill Stapleton Road, people thumbs up outside shop window sticker

Treating yourself to a Contactless Coffee? The gorgeous new Refill cup from Circular&Co will keep your brew hot whilst you’re out and about.

Join the Refill Revolution!

Here’s how you can get involved today…

Download (if you haven’t already) or update the free Refill app.

Watch our video about the refreshed campaign


Share the news and video with family and friends

Carry a reusable bottle, cup & lunchbox and refill on the go


Inspire others around you to #ChoosetoReuse as well


Here’s a handy guide to using the app. If you’re a business offering refills, you can register and update your listing on the app for free – here’s how.

The continued growth and development of the Refill campaign has been possible thanks to our forward-thinking, planet-protecting partners Water UK, Chilly’s, Robeco, Circular&Co. and the Volvo Visionaries Award 2019. In Wales, the Refill campaign to date has been funded and supported by Welsh Government.

*City to Sea Supporters Survey July 2020 n=2000