This workshop was streamed on June 16th as part of the Global Reuse Summit. In it we look at market innovation to unlock growth in the reuse market.

Ready to prefill?

A NEW report reveals packaging innovation could pave the way to making reuse the everyday choice of consumers in UK supermarkets. The report ‘Ready to prefill? Market innovation to unlock growth in the market’ is a joint project between City to Sea and Re, and provides for the first time, insight into current consumer perceptions, barriers and motivations in relation to prefilled returnable packaging. The project has been part-funded UK Research & Innovation’s Smart Sustainable Plastic Packaging Challenge.


jo morley

Head of Campaigns, City to Sea

livvy drake

Sustainability and Behaviour Change Consultant



Taking place on June 16th 2023, the  ‘Global Reuse Summit’ was a free digital event for change-makers, business leaders, policy makers and innovators to learn, share and be inspired as we united to drive the transition from single-use to reuse, and tackle the global plastic and climate crisis we currently face.

Hosted LIVE by City to Sea founder and award-winning campaigner and author Natalie Fée, we embarked on a journey to create a shared vision of the future we want and need to see.

The Global Reuse Summit takes place on World Refill Day – a global day of action to help people live with less waste.   

Did you know that City to Sea is a charity too?

City to Sea is proud to bring you the world’s first ‘Global Reuse Summit’ this World Refill Day. Tickets are free but if you are able to, please consider making a suggested donation of £10 so we can continue to make space at the table for those communities who too often are on the side-lines when it comes to discussions on the plastic pollution that they are most impacted by.

(And, if you are a UK taxpayer, your gift will be eligible for Gift Aid, meaning we can claim an additional 25p for every £1 you spend with us, at no extra cost to you!)