BRANDS AND BUSINESSES

JOIN THE REFILL REVOLUTION ON JUNE 16th

World Refill Day is a global public awareness campaign designed to accelerate the transition away from single-use plastic and towards reuse systems. Over the last two years, we’ve built an unstoppable global movement, demonstrating that a better future is possible, and the world is ready for a refill and reuse revolution.

Join the Refill Revolution on June 16th and benefit from increased public awareness to promote your products and drive sales of your refill range. 

WHY GET INVOLVED

93%

of people said they would like to see more refill and reuse options available.

64%

think supermarkets & brands are not doing enough to address the issue of plastic pollution

2/3

of those surveyed said they would view a business more favourably if they offered refill and reuse.

HOW TO GET INVOLVED

  • SAVE THE DATE! Make sure your comms and marketing teams are aware World Refill Day is coming so you can maximise the opportunity to promote your brand.
  • BE PART OF THE GLOBAL REUSE SUMMIT. This free digital event will form the center of this year’s World Refill Day. It’s a free digital event for change-makers, business leaders, policy makers and innovators to learn, share and be inspired as we unite to drive the transition from single-use to reuse, and tackle the global plastic and climate crisis we currently face. Find out more about how your band or business can get involved.
  • ENGAGE YOUR CUSTOMERS. Tell your customers your business is part of the global Refill movement, and use World Refill Day as an opportunity to communicate the work you’re doing to reduce waste.
  • DRIVE SALES. Use World Refill Day to tell your customers about your reuse and refill options to drive sales, build habits and reduce waste.
  • RUN AN OFFER OR PROMOTION on World Refill Day – discounting your refill range or running a special offer or promotion to drive trial or build habits.
  • PROMOTE YOUR BUSINESS ON THE REFILL APP Reach new customers, drive footfall and increase uptake of reuse. Find out how to get listed or update your listing here.
  • SHARE YOUR STORY. Let us know what you’re doing to tackle waste, or scale your refill and reuse offer, so we can include this in our World Refill Day comms and media pack.
  • GET INVOLVED ON SOCIAL MEDIA. Support on social media & your other comms channels on June 16th and encourage your customers to #ChooseToReuse by highlighting your refill offers.

Join The Global Reuse Summit

The Global Reuse Summit is a free digital event for change-makers, business leaders, policy makers and innovators to learn, share and be inspired as we unite to drive the transition from single-use to reuse, and tackle the global plastic and climate crisis we currently face. Hosted LIVE on June 16th (World Refill Day), by City to Sea founder and award-winning campaigner and author Natalie Fee, we’ll be taking you on a journey and create a shared vision of the future we want and need to see.

From brands and businesses, to researchers, campaigners and activists – you’ll hear from leaders in the space. There will be sessions covering all aspects of the refill and reuse movement, including global policy, packaging, business innovation, and localised system change. Join us for inspirational talks, provocative panels, in-depth workshops and more as we reimagine the future, and the power of the refill and reuse revolution.

Our impact in 2022

80+

Countries with World Refill Day activity.

400+

Organisations signed our open letter calling on the biggest plastic polluters.

406

Pieces of media coverage, reaching an estimated 1 billion people.

100 Million

People reached with the hashtag #WorldRefillDay

PROMOTE YOUR BUSINESS ON THE REFILL APP

The award-winning Refill app is used by almost half a million conscious consumers to find places to eat, drink and shop with less waste. Make sure your business is listed and benefit from increased footfall, sales and reach new customers.

Free water refills

More than 330,000 Refill Stations offering water Refills globally!

COFFEE ON THE MOVE

Find places offering discounts and rewards for bringing your own cup.

LUNCH ON THE GO!

Find places you take your own lunchboxes to get your food to go.

WATER FOUNTAINS

Find public water fountains added by our community.

PLASTIC-FREE SHOPPING

Reduce pointless packaging when shopping, use the app to find refills.

ADD REFILL STATIONS

Help grow Refill by adding your favourite stops to Refill.

Eat, drink and shop with less waste

The award-winning Refill app is used by almost half a million conscious consumers to find places to eat, drink and shop with less waste. Make sure your business is listed and benefit from increased footfall, sales and reach new customers.

Free water refills

More than 274,000 Refill Stations offering water Refills globally!

COFFEE ON THE MOVE

Find places offering discounts and rewards for bringing your own cup.

LUNCH ON THE GO!

Find places you take your own lunchboxes to get your food to go.

WATER FOUNTAINS

Find public water fountains add by our community. 

PLASTIC-FREE SHOPPING

Reduce pointless packaging when shopping, use the app to find refills.

ADD REFILL STATIONS

Help grow Refill by adding your favourite stops to Refill.

Get In touch

Get in touch if you’d like to join or support World Refill Day 2023. We’d love to hear from you!

3 + 14 =

Can you chip in to help us make a bigger splash?

World Refill Day is a City to Sea campaign only made possible thanks to the support of our partners. But, this is just the tip of the iceberg. Your donation today will accelerate the Refill Revolution beyond June 16th, powering Refill Communities to stand up for our oceans and ending plastic pollutions so all life can thrive. 

Why not add a donation at checkout, give a % of sales for the day, ask your customers to donate, become a strategic partner, sponsor World Refill Day next year or get your staff fundraising.