World Refill Day Mission - Refill - Our Mission and Vision

WHY IS IT SO IMPORTANT?

The overproduction and consumption of single-use plastic is creating a global environmental and humanitarian crisis. Plastic is not only polluting our planet, and contributing to the climate crisis, but it’s making its way into our bodies through the air we breathe and the food we eat. Plastic production and disposal, especially via incineration or landfill, disproportionately impacts communities of colour, low-income communities and indigenous communities by polluting the air, water, and soil that we need to survive.

We urgently need to shift from our disposable, single-use culture to a more sustainable, circular future, with reuse and refill at the centre. The good news is, we already have the tools we need to change the world. A reusable future is possible. However, for businesses to effectively navigate this transition, a level playing field facilitated by government intervention is crucial – and governments and leaders are slow to act.

WHY GET INVOLVED

3 in 4

of the UK public agrees brands and retailers should do more to provide reusable, refillable and returnable shopping options.

72%

of people want to see more reusable, refillable and returnable options where they shop.

1 in 4

say they are already choosing reusable packaging regularly.

Attitudes and Behaviours Towards Reuse, City to Sea, UK, April 2025.

What are we calling for?

This World Refill Day, we want to change that narrative and prove to the world that we’re at the tipping point of a new reuse economy. Our latest polling shows that 78% of the public are already taking action and want to do more to reduce waste but can’t find reusable options or are unaware that they exist! 

Starting on June 16th, our campaign #MoreThanYouThink will celebrate the many shapes and forms reuse can take, to share positive messages about what people can do today to eat, drink and shop with less waste.

Take on the 5 Day Challenge!

Whether you’re a brand or business, a campaigner, a community group or an everyday activist there a so many ways you can take action this World Refill Day. We’ve got tools for everyone to join the refill revolution and help make single-use plastic a thing of the past. Read on to find out how YOU can get involved.

Take the 5 Day Challenge