Privacy POLICY

 

What is our privacy policy for?

When you visit our website, sign up to our newsletter or inquire about our services, for example, we collect personal information about you.

This policy provides you with information about:

  • What personal information we collect
  • How and why we collect it
  • How we protect it
  • How you can access it

What personal information do we collect?

We collect personal information you voluntarily give us, for example when you install and create an account on our Refill Return Application or complete an online form to contact us or to register for our newsletter.

This can include:

  • Your full name
  • Your user name
  • Your email address
  • Your phone number
  • Location – accessed by your device via the Refill Return Application with your explicit consent
  • Google, Meta, Apple, TikTok analytics tracking via cookies

We automatically collect other technical information when you visit our website too, including:

  • Your IP address
  • Login information
  • Browser type and version
  • Operating system
  • Time zone
  • Pages you have visited on our website
  • Services you have searched for
  • Page interactions
  • Phone numbers used to call our team

How do we use your personal information?

We will only use your information to:

  • Provide you with the best customer service we can
  • Administer your account on the Refill Return Application
  • Provide any information you request
  • Send you updates, including about our services
  • Ensure that our website presents content in the most effective manner for you
  • Validate your email address and confirm your eligibility to use our Refill Return Application
  • Administer our site, including data analysis, research and statistics
  • Allow you to participate in interactive features of our service
  • Keep our site safe and secure

We may also share your information with trusted third parties including:

  • Business partners, suppliers and sub-contractors where it is required for the performance of any services we provide you
  • Analytics and search engine providers that help us improve our website

We will never sell your data or use it for purposes that are not related to our core business services. We may however disclose your information if:

  • We sell or buy any business or assets
  • If Ecosurety Ltd and its assets are acquired by a third party
  • If we are required to do so under legal obligation or to enforce the terms of our agreements including contracts and terms and conditions.

How long do we keep your personal information?

We only keep your data for as long as it is necessary for us to do so. The retention period can vary considerably, depending on the type of information and how we use it. For example, we are required to retain data for as long as users have an account on the Refill Return Application

When we no longer require your personal information, we will either delete it from our systems or depersonalise it so that you cannot be identified.

Opting out of communications

If you would prefer not to receive information from usplease email our team on [email protected] or call 0333 4330 370. You can also opt out of our newsletter by clicking the unsubscribe link at the bottom of the email.

Data security protection

For the purpose of data protection legislation, the data controller is Ecosurety Limited, company number 04713606 whose registered address is Ecosurety Limited, 2nd Floor, 4 Colston Avenue, Bristol, BS1 4ST. Ecosurety is registered with the UK Information Commissioner’s Office (Z2483537).

How and what we collect

We collect information through web forms and via communications you send us using email, phone or Live Chat. We also collect information about how people use our website, so we can improve the website.

To meet legal requirements and to ensure we meet high standards, we may monitor and record communications with you (including phone conversations and emails) for quality assurance purposes. We may also monitor calls as part of our staff training.

All information you pass to us is stored on secure servers and may be transferred to or stored at a destination outside of the European Economic Area (EEA). You agree to this by submitting information to us.

Advertising, Attribution and Tracking

We use advertising and analytics tools to understand how users discover and interact with our Application, including tracking when users click on advertisements and subsequently install and use our Application.

What Information We Collect

When you interact with our advertisements or install our Application, we and our partners may collect certain information, including:

  • Device identifiers (e.g. IP address, mobile advertising IDs such as IDFA or GAID)
  • Information about advertisements (e.g. campaign ID, ad ID, impressions, clicks, and timestamps)
  • Referral and attribution data indicating how you found our app
  • Website activity (e.g. pages viewed, navigation behaviour, and interactions such as button clicks)
  • Application install data and first-use events
  • Basic analytics data relating to app usage
  • Device, browser, and technical information
  • Approximate location data

How We Use This Information

We use this information to:

  • Measure and analyse the performance of advertising campaigns
  • Attribute Application installs and user activity to specific ads or marketing channels
  • Understand user acquisition and improve our marketing strategies
  • Optimise advertising spend, targeting, and campaign effectiveness
  • Improve our webite and Application functionality and user experience
  • Deliver relevant and personalised advertising across third-party platforms

Advertising and Analytics Partners

We work with third-party partners to deliver and measure our advertising campaigns. These may include:

  • TikTok
  • Meta Platforms, Inc. (Facebook and Instagram)
  • Google (including Google Ads, Google Analytics, and Firebase)
  • Apple (including Apple Search Ads)

These partners may collect, receive, or process information about your interactions with our ads and services.

In some cases, these partners act as independent data controllers and process your data in accordance with their own privacy policies.

In other cases, we may act as joint controllers with partners (such as Meta) for certain advertising activities.

We encourage you to review their privacy policies for further information on how they handle your data.

Meta Pixel (Website Tracking)

We use the Meta Pixel, provided by Meta Platforms Ireland Ltd, on our website to collect information about how visitors engage with our site.

This may include:

  • Pages viewed and navigation behaviour
  • Interactions with content (such as clicks on buttons or links)
  • Device, browser, and technical information
  • IP address and approximate location data

This information helps us:

  • Measure the performance of our advertising campaigns
  • Understand how users interact with our website
  • Deliver relevant advertising on platforms such as Facebook and Instagram
  • Create audiences for advertising and remarketing purposes

Meta may use this information to match your activity on our website with your account on its platforms and to personalise the advertising you see.

Further information about how Meta uses personal data is available in Meta’s Privacy Policy.

Tracking Technologies

We and our partners use a range of technologies to enable advertising and attribution, including:

  • Software development kits (SDKs)
  • Tracking pixels and conversion APIs
  • Cookies and similar technologies
  • Unique tracking links and identifiers

These technologies help us link your interaction with an advertisement to your installation and use of our app, including across devices.

Platform-Specific Notes

TikTok, Meta, and Google may use your data to measure performance, attribute installs, and support personalised or targeted advertising.

Apple Search Ads provides primarily aggregated and non-identifiable data about ad performance and does not typically provide user-level tracking in the same way as other platforms.

Legal Basis for Processing

Where required by applicable law (including UK GDPR and EU GDPR), we rely on your consent to:

  • Use tracking technologies
  • Access or store information on your device
  • Process your personal data for advertising and attribution purposes

Data Sharing

Information collected via these tracking technologies may be shared with third-party providers (such as Meta Platforms Ireland Ltd and other advertising partners) to enable:

  • Advertising delivery and optimisation
  • Measurement of campaign performance
  • Audience creation and targeting

These providers may process your data in accordance with their own privacy policies.

Your Choices and Controls

You can control or limit how your data is used for advertising and tracking:

  • By adjusting your device settings (e.g. enabling or disabling App Tracking Transparency on iOS or advertising settings on Android)
  • By managing your preferences within advertising platforms such as TikTok, Facebook, Instagram, or Google
  • By withdrawing your consent at any time, where consent is the legal basis for processing

How to find out what data we have about you

You can email us at [email protected] or write to:

The Data Protection Officer, Ecosurety Limited, 2nd Floor, 4 Colston Avenue, Bristol, BS1 4ST.

We will send you the information that you request within a maximum of 20 working days and we are happy to correct any inaccuracies that you inform us about. This service is usually free of charge, however in some circumstances we have the right to charge a ‘reasonable fee’.

Website security

We use secure SSL certification to encrypt all our web pages. We store and manage this information securely to prevent unauthorised access.

What are cookies?

Cookies are files recorded in temporary Internet folders on your PC. They help us to understand how people use our website so that we can improve our services. Cookies record no personal data, can’t read your hard disk, can’t be used to create computer viruses, and can’t fill up your hard drive.

How we use cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookies Policy.

Email communications

Our business is paper-free, as far as is practically possible. As such we use email to communicate in writing as much as possible. In the case of marketing communications, we will always allow you to unsubscribe from this form of communication within the email itself

Updating our privacy policy

We will update this privacy policy as required, indicating the date of change.

Any questions?

Please contact us on 0333 4330 370 or email [email protected] if you have any questions relating to this privacy policy.

Version

Version: 1.1
Last updated: June 2026